CRM Supply Chain


Having a healthy supply chain is not just about managing the numbers. It goes beyond just knowing the best suppliers and having the best B2B order deals with them. Sustainable and profitable supply chain management is also about managing the relationships you have with your vendors.

Here, we provide alternative ways of implementing an effective CRM, specifically for the success of your supply chain management efforts. So let us start by defining CRM.

What is CRM?

CRM stands for Customer Relationship Management. It comprises a system of software that is responsible for managing all of a company’s relationships. In procurement, health relationships enhance supply chain visibility. The main aim of CRM software is to use strong business bonds, between customers, vendors, and sometimes even investors to improve the performance of the business.

CRM software is a system that creates a tool that companies use to digitally manage their relationships. Usually, the CRM is connected to several other software and uses data from them to do this. Companies can thus easily use CRM software to manage relationships in any sector of their B2B e-commerce platform, including procurement.

For CRM to succeed in supply chain management, you need a clear, actionable strategy on how to implement it. Here is how to create one in five simple steps.

How to Implement a Successful CRM Supply Chain

Just like any other software, CRM supply chains must be integrated thoughtfully:

Know Where You Are Lacking

First identify what issues you have, before introducing anything new. If your B2B buyers are used to below-average communication, suddenly changing it will seem insincere. Start by fixing the existing issues, then mention to your B2B buyers how you will be better from then on.

Be Deliberate When Choosing Vendors

The CRM will not work if you do not have vendors who will respond, and who do not share your values.

Train the Relevant Team on How to Use the CRM

Do not waste resources training the whole company. Focus on the sales and procurement teams, for example.

Introduce it in Phases

Do not bring change all in one fell swoop. Create a strategy for gradual implementation.

Evaluate Progress

After some weeks, evaluate how the CRM has been adopted and make any necessary adjustments.

Key Takeaways

  • CRM is software used to create strong relationships for effective management of B2B orders.
  • Every company can implement CRM if they follow a strategic plan and take their time to do it properly then revise what is and is not working for them.
  • CRM can transform B2B e-commerce, therefore, it must not be neglected.


Managing relationships is the backbone of your B2B e-commerce platform. It is the loyal customers who buy your products and the community of like-minded suppliers that will sustain your business. CRM is how you will achieve this success. Managing a growing B2B e-commerce business is already a challenging task, you need all the help you can get to create a support system, especially for procurement.

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